Logos are crafted to promote the vision, mission and values of an organization.
There is plenitude of science behind these logos, therefore, design, colours, size, and other specifications are employed to impact the viewers' opinion and decision.
AcicN logo was designed based on a clear concept that is highly significant of the infection control practice and role development of the infection prevention and control professionals.
The AcicN logo bears the following connotation:
Trees are composed of roots, a trunk and branches. Similarly, in the infection control practice, the roots of the infection control professionals represent the background of these professionals, their values and the studies related to the infection prevention.
The crown of a tree is made up of leaves and branches at the top of tree. Likewise, in the infection control profession this represent the daily activities of an infection control professional i.e., identification of infectious disease process, conducting epidemiological studies, controlling transmission of infectious agents, etc.
The trunk of the tree provides its shape and support and holds up the crown. The trunk of a tree also transports water and nutrients from the soil and sugar from the leaves. In infection control, the trunk represents the link between the theory and the practice. It represents an important element to minimize the theory, practice gap in infection control and has an integral part in holding the workload of an infection control practitioner. Photosynthesis in infection control practice represents the interaction of the infection control professionals with other healthcare workers, coaching them and adding shared values with them to prevent infections.
In summary, the AcicN logo emphasizes the concept of a successful infection control professional that requires a mixture theoretical skills, practical skills coupled with a role development process that is solid and conducive.